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Toyota creates new “Quality Task Force” to address car crash concerns

If you are an international automobile manufacturer who has had to recall over eight million vehicles in the last several months, what do you do to recover?  Set up a task force, of course!

In the wake of Toyota’s massive worldwide vehicle recalls for ‘unintended acceleration’ (including the floor mat recalls and accelerator pedal recalls), Toyota has chosen to set up a new United States based task force called the “Quality Task Force”. 

According to Dino Triantafyllos, the VP for quality at Toyota Motor Engineering & Manufacturing North America (TEMA), the primary aim of this new task force is to “listen and respond to the voice of the customer”.  Perhaps this is why Toyota has started to completely replace accelerator pedals for customers dissatisfied with their recall fixes?

Toyota has established several similar groups around the world to address issues of consumer confidence.  All worldwide quality task forces will be required to implement a six point plan drafted by Toyota’s president Akio Toyoda.

The goal of Akio’s plan is to improve quality assurance, enhance customer research, strengthen quality management training, incorporate best practices from outside experts, better cooperate with regulatory agencies, and improve the autonomy of regional offices.

It remains to be seen if these task forces will be too little too late to save the reputation of an automaker with the injuries and deaths of many Toyota auto accident victims on their hands.

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